MFF 2018

“Fragments of Laura”  was submitted as a short film for this year’s Madeira Film Festival .

To submit the story as a single track we needed some rearrangements while putting the  videos together, so some extra scenes were added to film version.

This great work, made by our artists Rui and Sandra, got FoL short accepted for screening at the MFF- Shorts program, last May 18th.

Take a look at the short’s final version in the link below:

Madeira Film Festival 2018- Fragments of Laura_Final

Focus Group – Local “Experts”

On the past 27th February we went through another focus group session. This time we gathered in M-ITI 6 local specialists in a mix between biologists and tourism experts: Raimundo Quintal (Geographer & Researcher), Luís Mota (Tourism Professor), Cátia Gouveia (SPEA Coordinator), Susan Carvalho(Guest Relations- VidaMar hotel), Clara Noronha (Head office of information and touristic projects- SRT) and Rosana Pereira (Travel & Groups / MICE Consultant).
Between around 2 hours the team and our invited guests discussed several topics concerning preservation and sustainability of Madeira’s biodiversity and its impact in Madeira being a touristic island. With this focus meeting we wanted  to prompt thoughts on how we could motivate tourists/visitors to “change” their behaviour by making them more sensible and aware about Madeira’s natural heritage and environment.
To promote discussion among the group we prepared several activities by presenting Há-vita’s website; possible activities and interactions between a local community and tourists; and a prototype with participatory features for the webplatform.
This was definitely a very productive and helpfull session, great ideas emerged, since this platform is seen as an interactive “communication mediator” between institutions, locals and visitors.


Focus Group – Local Community

The first focus group took us to Curral das Freiras, where we met a group from the local community at Casa do Povo. We got 10 people attending, among them was Arsénia Silva and Manuel Figueira, our interviewees for the website- Traditional Products.

During around 1 hour, we had an opportunity to show the local residents Há-vita’s website, discuss the content from different videos and demo a participatory prototype, aiming to understand their interest with the idea of interacting with visitors/turists through the website’s platform.

Here’s a sneak peek from the session:

Testing Há-vita – 2nd Round

Another round of Há-Vita’s study was conducted in 2018 on February 13, 17, 18, and 20 in the evening, in Funchal (Vidamar Resort Hotel Madeira). We also conducted the same study at another hotel located in Caniço (Galo Resort Hotel Galosol) on February 8.

1) We set up a table on which we place flyers about the project, a poster, and two teasing/eye-catching elements: a bottle of Madeira wine and vegetal sponges Luffas;

2) Two experimenters (who were also part of the research team) introduced themselves, the project and invited the hotel guest to participate in the study;

3) The participants were informed about the goals of the project and agreed to sign the consent form;

4) Participants filled out a questionnaire about demographics (e.g., age, nationality, gender, occupation) and questions related to travelling and travel information;

5) Afterwards, participants were asked to browse Há-Vita website and pay attention to content and graphics;

6) Participants were asked to respond a semi-structured interview about content and interface, which lasted on average about 13 minutes.

Há-Vita @ GaloSol

Há-vita and its Participatory Aspect

In the last couple of months the team has been preparing and organizing 2 different focus groups. This focus groups consists in small,  diverse group of people and whose reactions are studied in an open discussion about a new product or something else to determine  reactions that can be expected from a larger population. Consisting of interviews in which a group of people are asked about their perceptions, opinions, beliefs, and attitudes towards a product, concept, or idea. Questions are asked in an interactive group setting where participants are free to talk with other group members.

With this studies our goals are:  -Understand how we can make Há-vita an interactive and participatory platform between locals from Madeira and its visitors: -To what extent and how are locals interested in interacting with tourists through an online platform leading to off-line activities?; -Feedback on Há-vita current strategies to support two-way interaction between locals and visitors?; – What other design strategies can be developed in Há-vita to  support two-way interaction between locals and visitors? .

For this activities we designed a prototype to illustrate the ideas with participatory features:

Testing Há-vita

Há-Vita test was conducted at a hotel (Vidamar Resort Hotel Madeira) with capacity for 600 guests on December 11, 14, and 15, in the evening. The research protocol aimed to evaluate content and graphical interface.

During the user test, guests were invited to taste Madeira wine and by the end of the test, they were offered a vegetal sponge Luffa. Both rewarding items used for compensation were related to one of the seven themes of Há-Vita, as we interviewed different sources about Madeira wine (theme ‘Traditional Products’) as well as a couple who brought Luffa seeds from Brazil and grew them into the soil of Madeira (theme ‘Invasive Species’).

We were able to complete the user test with 7 individuals.

Há-vita set-up @ VidaMar




Sustain IT

Cláudia Silva and Ana Bettencourt presented the creative work “Há-Vita: A Transmedia Platform about Madeira’s Nature and Culture” during the international conference SustainIT 2017, held in Funchal. The work was part of a new track at this conference called Creative and Artistic Interventions (CAI), which aims at discovering alternative and innovative approaches to sustainability and technology. Several conference participants from different countries browsed Há-Vita in different devices and exchanged their ideas about the project with the presenters.

Há-vita set up for Creative and Artistic Interventions @ SustainIT 2017

MUM 2017

Mara Dionisio and Paulo Bala took part in the 16th International Conference on Mobile and Ubiquitous Multimedia (MUM), a leading annual international conference, which provides a forum for presenting the latest research results on mobile and ubiquitous multimedia. Mara presented a demo and a full paper entitled: “Fragments of Laura: Incorporating Mobile Virtual Reality in Location-Aware Mobile Storytelling experiences”, while Paulo exhibited the poster: “Evaluating the Influence of Location and Medium Applied to Mobile VR Storytelling”.

The conference was held in Stuttgart, Germany, past Nov 26 – Nov 29.

FOL Demo @ MUM 2017

ICIDS 2017

This year, the International Conference on Interactive Digital Storytelling (ICIDS 2017) took place in Funchal and was hosted by the Madeira Interactive Technologies Institute. The Beanstalk team was involved in several ways:

Paulo Bala presented the poster: “Evaluating User Experience in 360º Storytelling Through Analytics”.

Poster Session at ICIDS 2017











“Fragments of Laura & Há-vita Transmedia Project”  was exhibited during the ICIDS Art Exhibition Event. The exhibition features a variety of art pieces of interactive storytelling in various media including Web-documentaries, VR Film, narrative games, Augmented Reality Mobile Applications, and Transmedia projects produced by over 30 artists of national and international origin. The exhibition’s theme of “Time and Tempo” encouraged artists to explore the intrinsic qualities of interactive narrative as a time-based medium, user rhythms, and storytelling themes that incorporate history, time travel, and other playful engagements with the theme.

The FOL&Hávita project allowed the audience to experience different historical times of Madeira’s cultural and natural heritage.

Fragments of Laura & Há-vita set up @ ICIDS Art Exhibition 2017


On October 16th, Mara Dionísio, Paulo Bala, Sandra Olim, Rui Trindade, Dina Dionísio and Valentina Nisi, presented the Fragments of Laura- transmedia project, at the Innovation Zone in the European Economic Forum in Lodz, Poland. This event is a platform for exchange of experience between representatives of business, science and the local government. Each year, the EEF brings together more than 3000 participants.

Innovation zone Exhibition @ EEF in Lodz











Fragments of Laura&Há-Vita was also selected as a finalist for the Filmteractive 2017, Festival of Interactive Communication, CONTENT OF THE FUTURE, 17th October 2017. The team made their pitch presentation at the finalist’s session of the Filmteractive Marketing Festival. An annual event where it concentrates innovative ideas that combine business approach with cutting-edge technology. The finalists got the chance to present their projects in front of decision makers from big brands, venture capital funds and experienced VR creators.

Pitching Session

Team @ Filmteractive Marketing Festival