Our main goal is to study and develop a comprehensive social networking analysis model of marketing indicators for APM.
In order to achieve our goal we were going to study the website of APM to gather information about what the possible visitors/tourists look for when they are searching for Madeira Island. When studying the Promotion Agency of Madeira website we realized we couldn’t gather information of the user’s preferences because it’s a single web page and therefore we couldn’t track what they were searching for. So, we proposed to develop a new web site for the Promotion Bureau, designed in a way that will allow us to study the visitor’s preferences and also to give a fresh and more modern look to their web page.
Some work is being developed concerning the design, contents and the implementation of the website.