Since the group will be working on a prototype to be presented in fairs, we thought it would be convenient to do some research on the overall feel of this tourism fairs. Their visuals, how they work, type of target audience and most important: evaluate what type of approach is needed to facilitate the interaction with visitors. For that reason in the past 2nd – 6th of March, Mara, Paulo, Rui, Sandra and Dina went on this field trip to BTL- International Tourism Exhibition in Lisbon, where APM takes part every year.
The team prepared themselves and made some previous work concerning all the aspects needed to evaluate: questionnaires, shadowing sessions and analysis from all the stands and main competitors of APM stand.
Here’s a sneak peek of the event: