In the last weeks the group gathered together in order to define the project’s progress. We discussed the experience identity and agreed that we should find away to differentiate the mobile experience from the web experience while still maintaining a cohesion.
After a brainstorm session we decided to keep the name of the Mobile App: Fragments of Laura as it was, and find a different name for the web platform that would be more “general” in a way the encompasses all the different aspects of the project. The team brainstormed on a name and the winner is: Echoes of Nature.
Echoes of Nature logo: First drafts