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Beanstalk is a multidisciplinary project team working at the Madeira Interactive Technologies Institute, in partnership with the Associação de Promoção da Madeira (AP Madeira). Our goal is to design and deliver research on the wide topics of tourism and new marketing trends.  We strive to build prototypes and test beds in order to gain a better understanding of what both locals and tourists visit, how and when – and further complement this with a transmedia experience that can potentially stimulate visits to the island and the local economy.